Wednesday, March 31, 2010

Undergrad Version 2.0

For the past two weekends, we've headed to the tranquil downtown campus of Mount St. Mary's College to do some shooting for their new Prospective Student marketing materials.

I may be biased because I'm an alum myself, but MSMC is an amazing oasis in an otherwise frenetic metropolis. What sets the school apart is that they have both a traditional undergrad program as well as a Weekend College format for working adults. It's not one of those "learn gun repair from home" kind of degree programs, but an honest to goodness 4-year liberal arts program that just happens to take place 18 jam-packed weekends a year instead of the normal Monday through Friday format.

Even as I was attending almost a decade ago, I was humbled by the tenacity of my fellow students. These weren't kids fresh out of high school living in dorms and going to keg parties, rather working adults with families and obligations. Sure, I worked 40 hours a week while carrying a full course load (which was BRUTAL), but many of my other classmates had children or aging parents to care for on top of studying.

This past weekend, I went into one of the classes to take some candid shots of students giving a marketing presentation, and was once again in awe of what these students go through while still going to classes. One man stood to give his presentation while wearing a giant metal neck brace. Before he began, he said "pardon the neck brace... I was in a car accident last week and broke my neck".

HE BROKE HIS NECK.

HE BROKE HIS NECK AND WAS STILL PREPARED FOR CLASS.

Damn. Take that in for a moment.

Getting my business degree at Mount St. Mary's gave me both the courage to start my own business, and, more importantly, the business acumen to make it a success. It feels so great to have come full circle... returning as a paid professional to the school that gave me so much.

Here are a few sample images from the shoots.... hopefully you'll see at least one of these on a giant billboard soon. All the subjects are either professors or current students.

Wednesday, March 24, 2010

March Madness Mindshare!


LA’s best kept secret isn’t a secret any more. This month’s Mindshare, held at Club 740 downtown, was packed to the rafters with hundreds of attendees. From Harvard professors to indie rock stars, Mindshare is always a mash-up of the best of LA’s social scenes.

The night started off with a hands-on lesson is negotiation, which included maybe the largest group of people ever engaged in single round of competitive arm wrestling. (I’ll have to check with Guinness on that statistic.)

Then, after talks on 21st century tree houses for adults and a project providing sustainable housing for the homeless of Los Angeles, the evening closed out with an olde-tyme gospel revival. The whole crowd stomped and clapped in time to the wailing of the gravely-voiced lead singer (who looked more like and IT consultant than an old time gospel singer).

Proving once again, that you can’t judge a book by its cover, nor an IT consultant by his pocket protector.

-Catherine